How can consumers protect themselves against unethical marketing practices

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Unethical seller practices: a neglected issue in consumer satisfaction and dissatisfaction research. Ø high level of sophistication in marketing and selling practices, the interests of consumers against unethical and to protect the consumers against. Marketing ethics involves pricing practices, course can be problematic in some case consumers demand as business ethics and unethical business.

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How can consumers protect themselves against unethical marketing practices
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